Archive for the ‘Digital’ Category

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Did you know?

7th October 2009

Posted in Digital | Comments Off

Augmented Identity

7th October 2009

This demo shows your social network(s) profile, media, personal data etc. all hovering around your noggin’ when someone points an at you.

Posted in Digital, Social Media, Social networking, User Experience, Video | Comments Off

The concert in a banner

2nd October 2009

Jon and I attended Creative Review’s Click New York event yesterday. The stand out piece of work shown at the event did not come from the usual suspects. It was for a Belgian Bank called Axion. The campaign was aimed at engaging with young customers and they came up with the idea of streaming live gigs inside banner ads…the YouTube video explains all. Great idea!

Posted in Advertising, Digital | Comments Off

Launching brands in public

23rd September 2009

A great new idea by Seth Godin – maybe we should have a page for 3Sixty?

You can’t control what people are saying about you. What you can do is organize that speech. You can organize it by highlighting the good stuff and rationally responding to the not-so-good stuff. You can organize it by embracing the people who love your brand and challenging them to speak up and share the good word. And you can respond to it in a thoughtful way, leaving a trail that stands up over time…

Squidoo has built several hundred pages, each one about a major brand. More are on the way. We’ll keep going until we have thousands of important brands, each on its own page (and we’ll happily add one for you if you like). Each page collects tweets, blog posts, news stories, images, videos and comments about a brand. All of these feeds are algorithmic… the good and the bad show up, all collated and easy to find.

Brands in public

Posted in Branding, Digital, Marketing, Public Relations, Social Media, Social networking, Twitter | Comments Off

Lovely simple idea

20th August 2009

Fifty people, one question.

Posted in creative, Digital, Social Media, Video | 1 Comment »

Why isn’t there more good work in digital?

11th April 2009

I was putting a presentation together the other day with some trends in digital at the moment and trying to come up with some good case studies to demonstrate these.  Working day to day in digital with people who have a really good grasp of what it is all about plus genuinely great ideas, I thought this would be really easy.

In actual fact I found it quite hard to find stuff that demonstrates great strategic insight, creativty, a real understanding of how to use technology in an interactive way as well as being current from the last year or so.  I really think there is so much potential in our industry so I was quite baffled as to why there weren’t any more obvious case studies.

This guy from BBH Labs has written an article for why he thinks this is and I think he actually has quite a few valid points and links to a few other big thinkers, it is well worth a read.

Posted in creative, Digital, Planning, Strategy | Comments Off

Find your ideal meerkat

6th January 2009

Given the heightened jostling for market dominance in the comparison site market at the moment, CompareTheMarket.com have launched a new viral campaign that bravely apes their own brand.

compare-the-meerkat

CompareTheMeerkat.com is fronted by Aleksandr, a likable, well dressed entrepreneurial meerkat with an amusing grasp of English. He’s also being used in their new TV campaign.

Posted in Advertising, Branding, Digital, Viral marketing | Comments Off

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