A collaboration between TWF, Google, and SI for the Google I/O 2010 Keynote Presentation. This is very exciting.
Archive for the ‘User Experience’ Category
Sports Illustrated Magazine – HTML5
20th May 2010UX London 2010 – day 1 roundup
19th May 2010After the first day of UX London, I thought I’d summarise the talks that really resonated in as few words as possible.
User Experience design only has meaning when someone actually uses what we’ve designed (Jesse James Garrett)
Search is an interactive and iterative activity, queries evolve (Peter Morville)
The biggest problem to solve in UX design are the steps we need to take to move users along to the next stage in the UX lifecycle (Joshua Porter)
If we increase users’ motivation to do something they will usually muddle through even if usability is very poor. Therefore we need to use what we know about human behaviour to get users motivated. (Stephen Anderson)
(Stephen has kindly summarised what he knows about human behaviour on 52 cards: getmentalnotes.com. Sadly they are not available yet. Happily he gave everybody a quarter of the cards at the conference). Stephen’s talk was by far and away the best one of the day, even if he got the graveyard shift.
Make users look good (Michael B. Johnson). Pixar sounds like a great company to work for.
Looking forward to tomorrow’s workshops!
The Future of Wireframes
3rd March 2010Admittedly, this looks like the kind of post you’d skip (unless you’re an IA), but, bear with me because the author Nishant Kothary from visitmix makes a few good points. Like:
Print is about seeing, web is about doing.
&
Holy guacamole, Batman! Elliptical hotness! Okay, that’s not a good point, but, it is a nice quote!
Check it out: The future of Wireframes
Serve, Shrink, Simplify
15th December 2009Pete Blackshaw, exec VP of Nielsen Online Digital Strategic Services, has written an excellent article for AdAge in which he talks about the three words he thinks marketers should focus on in 2010 – Serve, Shrink and Simplify. It’s well worth reading the full article, but if you don’t have time, here’s a quick precis:
Serve – “Service is the new marketing. Serving trumps selling.” The word of mouth effect of social media will spread the word if your brand provides top quality service…and will do the same, only amplified, if your service stinks.
Shrink – “Our screens are shrinking – big time….We need to rethink design. We need to cut the clutter. We need to obsess on the power of “icons” with the compulsiveness of a Steve Jobs or an airline safety card designer. We need to translate “everything-but-the-kitchen-sink” brand websites into two-inch screens.”
Simplify - Simplicity is one of the things we bang on about at 3Sixty and Pete Blackshaw agrees: “we’ll never win on either the “serve” or “shrink” principles unless we really simplify.” things for consumers.
Decorating the tree
11th December 2009“And so this is Christmas, and what have we done?” Quite a bit as it happens…
This year, 3Sixty wanted to do something a bit special for Christmas. Something simple, quick to use and that everyone could interact with and enjoy. And the best way to achieve all of this? Social media.
Now, whilst some of you will be as sick of hearing the term as you will be of turkey on the 4th of January, it’s had an undeniable impact on all areas of life this year. From news reporting to charity work and brand interaction, social media has propelled itself far beyond even the lofty heights of 2008′s digitally connected ambitions.
So we thought we’d do something to celebrate this, but something that would also fit the season. The idea we came up with was the Twitmas Tree. Anyone can post a message (or “wish” as we like to call them) on the tree and everyone else can read it.
But going a step further, we wanted the Twitmas Tree to be something people could embrace and truly make their own. So we devised a way for the Twitmas Tree to interact with your Facebook account. Any time one of your friends sends you a Twitmas Tree wish on Twitter, it’ll appear in your Facebook stream too. Lovely.
We’re really proud of the Twitmas Tree and hope the web at large enjoys it this Christmas. At less than 24hrs old we’ve had almost 200 wishes posted already, in languages ranging from English to Dutch, Swedish and Spanish. We hope you like it too.
Merry Christmas.
BBC’s Big Personality Test
24th November 2009The BBC has launched a new online questionnaire as part of their on-going Child of Our Time experiment.
What’s most interesting about this test is the results; rather than leaving you with paragraphs of dry analysis to read, the BBC site actually explains your results via a sequence of personalised videos.
It’s a really engaging way to relate interesting information that typically ends up relegated to a big stream of boring text.
Augmented Reality
8th September 2009Revolution looks at 10 brand examples of Augmented Reality in action and analyses each entry’s successes and short-comings.
An open letter on bad design
5th June 2009
Designer Dustin Curtis was so disgusted with the American Airlines web site that he redesigned it, and posted the results as an open letter to the company.
Guess what? One of AA’s designers responded with a long defense about why better design dies a slow death at places like AA.
Some interesting thoughts and feedback, from someone actually within American Airlines’ web team, about how and why great design is crushed by dispersed corporate structure and disparate business needs.
(Curtis’ redesign is really nice and clean, too.)
Instant readability
16th April 2009
Arc90’s latest experiment is a fantastic readability bookmarklet. It’s completely configurable and makes e.g. cluttered broadsheet-style websites much more pleasant to read.
Pete Fairhurst
Jonathan Waring
Andrew Arnott
Chris Thurling
Iwein Dekoninck
Matt French
Kate Thorpe
Laura Fletcher
Dave North
Bonny Colville-Hyde
Nick Raven
