Fun viral from Yamaha, about the upcoming 2010 version of their class-leading YZ450F dirt bike:
What’s clever is that Yamaha are deliberately playing up to their community of fans. Rather than reacting angrily to the rumours and leaked specifications on blogs and forums, they are actually using community buzz as a marketing tool. It’s a great idea and demonstrates how a big company can – and should – engage directly with a fanatical community.
And, on a personal note (being a rabid MotoGP fan), I’m also really impressed Yamaha has gotten sound bites from their top riders across all racing disciplines. It gives the fans even more of what they want, whilst having some fun at the same time.
Pete Fairhurst
Jonathan Waring
Andrew Arnott
Chris Thurling
Iwein Dekoninck
Matt French
Kate Thorpe
Laura Fletcher
Dave North
Bonny Colville-Hyde
Nick Raven
