Archive for the ‘Branding’ Category

What will make peoples lives just a little bit better?

24th August 2010

Found this post on Hugh Garys’ site (which I really like). The idea that little things make a big difference chimes nicely with how we feel at 3Sixty.

Get yourself Kinect’d

14th June 2010

This week sees the return of E3, the Electronic Entertainment Expo — a week-long maelstrom of the latest and greatest videogames and videogame technologies soon to be released to public, usually in time for Christmas.

E3 is set in the heart of downtown Los Angeles and has a fearsome reputation as being one of the most punishing of any technology industry events. But E3 can also claim to be one of the most defining points of its industry; a fulcrum around which multi-billion dollar businesses time their announcements and officially reveal their latest products.

This year’s E3 is expected to be no different. In fact, this year – after a spell of disappointments, and even the outright cancellation of the show a couple of years back (for a drastic rethink of its format) – promises to show some of the most exciting technology any consumer has yet seen.

Microsoft's new Kinect motion-control peripheral, for Xbox 360 (perviously known as 'Project Natal')

Chief amongst these is Microsoft’s motion-based Project Natal, which has since been officially renamed Kinect. In essence, Kinect is an add-on for the current Microsoft Xbox 360. Inside Kinect are small cameras that detect movement – specifically human movement – in front of the device and relay this back to the Xbox. Games designers can then use this information within their games to change what happens on screen.

Recently, only fairly rudimentary demonstrations have appeared — such as players hopping about in front of their TVs trying to block footballs from entering a goal. But when Microsoft first introduced the original Project Natal prototypes, they demonstrated what appeared to be an incredibly advanced Human-Computer Interaction simulator, called Project Milo.

Project Milo was developed in conjunction with British computer games designer extrodinaire Peter Molyneux, and his team of designers and engineers at Lionhead Studios in Guildford, England. The Project Milo demonstration centred around a computer-generated boy – the titular Milo – with whom the player could converse and interact with simply by standing in front of their TV.

Whilst the ideas captured by Project Milo are certainly exciting, my feeling is that Microsoft Kinect isn’t going to provide these sorts of experiences for the consumer outside of PR videos and carefully controlled press demonstrations. But that’s not to say it won’t happen, or that it won’t be fun however Kinect eventually plays in your living room.

Nintendo Wii has been a massive success, despite the arguably shallow and disposable nature of the vast majority of its software. The reason for this success is simplicity; Wii still relies on a controller, but this controller is no more intimidating than your average stick. And everyone knows how to play hundreds of games with a humble stick.

Kinect is a glimpse perhaps one or two steps further down the same road; removing the stick entirely and instead making the player the controller, making virtual play feel more natural and tangible, and hopefully dropping further barriers to enjoying video games to yet more people in the same way Nintendo did with Wii.

Whilst the inevitable, eye-rolling Minority Report parallelisms abound, it’s not a stretch to say Kinect won’t provide this high-fidelity interaction. But it does bring a technology that everyone can understand a little bit closer. It’s certainly going to be the talk of E3 at any rate.

Do you have a Flavor?

5th February 2010

Flavors.me is a new social media aggregator, that lets you collect your identities and output from a range of common networks and show them all in one place.

Not very exciting or unusual, in and of itself.  But what makes Flavors a bit special is the really simple, attractive interfaces you can create using it – think “interactive business card,” but certainly more fun!

We’ve been tinkering with it at 3Sixty this morning, using the invite code heat.

Decorating the tree

11th December 2009

“And so this is Christmas, and what have we done?”  Quite a bit as it happens…

This year, 3Sixty wanted to do something a bit special for Christmas.  Something simple, quick to use and that everyone could interact with and enjoy. And the best way to achieve all of this? Social media.

Now, whilst some of you will be as sick of hearing the term as you will be of turkey on the 4th of January, it’s had an undeniable impact on all areas of life this year.  From news reporting to charity work and brand interaction, social media has propelled itself far beyond even the lofty heights of 2008′s digitally connected ambitions.

So we thought we’d do something to celebrate this, but something that would also fit the season.  The idea we came up with was the Twitmas Tree.  Anyone can post a message (or “wish” as we like to call them) on the tree and everyone else can read it.

But going a step further, we wanted the Twitmas Tree to be something people could embrace and truly make their own.  So we devised a way for the Twitmas Tree to interact with your Facebook account.  Any time one of your friends sends you a Twitmas Tree wish on Twitter, it’ll appear in your Facebook stream too.  Lovely.

We’re really proud of the Twitmas Tree and hope the web at large enjoys it this Christmas. At less than 24hrs old we’ve had almost 200 wishes posted already, in languages ranging from English to Dutch, Swedish and Spanish.  We hope you like it too.

Merry Christmas.

Stopping leaks

12th November 2009

Highly touted new Folk-Rock super group Them Crooked Vultures are embracing social media to give their fans exactly what they want: the whole of their new album for free before it’s even in the shops.

Them Crooked Vultures performing on stage

Them Crooked Vultures, comprising Dave Grohl (Nirvana, Foo Fighters), Josh Homme (Queens of the Stone Age) and John Paul Jones (Led Zeppelin).

Given how bands like Metallica and U2 have railed time and again (unsuccessfully) against file sharing and “leaked” releases of their forth-coming albums, it’s a smart move on Them Crooked Vultures’ part to beat so-called pirates to the punch themselves.

This on-going embrace of social media and file sharing – to short-cut perceived theft in the music industry – seems to be a continuing trend for a growing number of high profile musicians. What will be telling is how these legitimised pre-releases translate into cash sales, something many traditional, anti-piracy-obsessed media institutions (such as the RIAA) still hotly contest as being viable at all for artists.

The Graphic Exchange

23rd October 2009

I’m always on the look out for inspiration and I can’t believe that I’ve never come across this resource before. Jam packed with fantastic work, separated into categories. One for the bookmarks!

graphic_exchange

Andy Altman from the ‘Why Not Associates’

22nd October 2009

Andy Alman was talking at the watershed last night organized by the West of England design forum. The Why Nots, now a team of 8, started in 1987 after studying at the RCA. I quite like the philosophy behind the name ‘Why Not’ — ‘We never had a plan so nothing could go wrong’.

Some of the work shown:

  1. Next — The Bible of mail order.
  2. Smirnoff Ice posters.
  3. Museum installation ”Kobi in Japan’.
  4. Gordon Young — sandblasted type installation in Morecambe.
  5. Apocalypse poster.
  6. Ad for BBC match of the day.
  7. Canvas logo.

andy_altman

Launching brands in public

23rd September 2009

A great new idea by Seth Godin – maybe we should have a page for 3Sixty?

You can’t control what people are saying about you. What you can do is organize that speech. You can organize it by highlighting the good stuff and rationally responding to the not-so-good stuff. You can organize it by embracing the people who love your brand and challenging them to speak up and share the good word. And you can respond to it in a thoughtful way, leaving a trail that stands up over time…

Squidoo has built several hundred pages, each one about a major brand. More are on the way. We’ll keep going until we have thousands of important brands, each on its own page (and we’ll happily add one for you if you like). Each page collects tweets, blog posts, news stories, images, videos and comments about a brand. All of these feeds are algorithmic… the good and the bad show up, all collated and easy to find.

Brands in public

How Apple really does make you more creative

11th September 2009

However, despite the title, this is not just another article about Apple. This is an article about how our subconscious mind reacts to the 3,000 – 10,000 brand exposures it sees every day that we don’t even notice on a conscious level.

Augmented Reality

8th September 2009

Revolution looks at 10 brand examples of Augmented Reality in action and analyses each entry’s successes and short-comings.


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