Found this post on Hugh Garys’ site (which I really like). The idea that little things make a big difference chimes nicely with how we feel at 3Sixty.
Archive for the ‘Branding’ Category
What will make peoples lives just a little bit better?
24th August 2010Get yourself Kinect’d
14th June 2010This week sees the return of E3, the Electronic Entertainment Expo — a week-long maelstrom of the latest and greatest videogames and videogame technologies soon to be released to public, usually in time for Christmas.
E3 is set in the heart of downtown Los Angeles and has a fearsome reputation as being one of the most punishing of any technology industry events. But E3 can also claim to be one of the most defining points of its industry; a fulcrum around which multi-billion dollar businesses time their announcements and officially reveal their latest products.
This year’s E3 is expected to be no different. In fact, this year – after a spell of disappointments, and even the outright cancellation of the show a couple of years back (for a drastic rethink of its format) – promises to show some of the most exciting technology any consumer has yet seen.
Chief amongst these is Microsoft’s motion-based Project Natal, which has since been officially renamed Kinect. In essence, Kinect is an add-on for the current Microsoft Xbox 360. Inside Kinect are small cameras that detect movement – specifically human movement – in front of the device and relay this back to the Xbox. Games designers can then use this information within their games to change what happens on screen.
Recently, only fairly rudimentary demonstrations have appeared — such as players hopping about in front of their TVs trying to block footballs from entering a goal. But when Microsoft first introduced the original Project Natal prototypes, they demonstrated what appeared to be an incredibly advanced Human-Computer Interaction simulator, called Project Milo.
Project Milo was developed in conjunction with British computer games designer extrodinaire Peter Molyneux, and his team of designers and engineers at Lionhead Studios in Guildford, England. The Project Milo demonstration centred around a computer-generated boy – the titular Milo – with whom the player could converse and interact with simply by standing in front of their TV.
Whilst the ideas captured by Project Milo are certainly exciting, my feeling is that Microsoft Kinect isn’t going to provide these sorts of experiences for the consumer outside of PR videos and carefully controlled press demonstrations. But that’s not to say it won’t happen, or that it won’t be fun however Kinect eventually plays in your living room.
Nintendo Wii has been a massive success, despite the arguably shallow and disposable nature of the vast majority of its software. The reason for this success is simplicity; Wii still relies on a controller, but this controller is no more intimidating than your average stick. And everyone knows how to play hundreds of games with a humble stick.
Kinect is a glimpse perhaps one or two steps further down the same road; removing the stick entirely and instead making the player the controller, making virtual play feel more natural and tangible, and hopefully dropping further barriers to enjoying video games to yet more people in the same way Nintendo did with Wii.
Whilst the inevitable, eye-rolling Minority Report parallelisms abound, it’s not a stretch to say Kinect won’t provide this high-fidelity interaction. But it does bring a technology that everyone can understand a little bit closer. It’s certainly going to be the talk of E3 at any rate.
The Graphic Exchange
23rd October 2009I’m always on the look out for inspiration and I can’t believe that I’ve never come across this resource before. Jam packed with fantastic work, separated into categories. One for the bookmarks!
Andy Altman from the ‘Why Not Associates’
22nd October 2009Andy Alman was talking at the watershed last night organized by the West of England design forum. The Why Nots, now a team of 8, started in 1987 after studying at the RCA. I quite like the philosophy behind the name ‘Why Not’ — ‘We never had a plan so nothing could go wrong’.
Some of the work shown:
- Next — The Bible of mail order.
- Smirnoff Ice posters.
- Museum installation ”Kobi in Japan’.
- Gordon Young — sandblasted type installation in Morecambe.
- Apocalypse poster.
- Ad for BBC match of the day.
- Canvas logo.
How Apple really does make you more creative
11th September 2009However, despite the title, this is not just another article about Apple. This is an article about how our subconscious mind reacts to the 3,000 – 10,000 brand exposures it sees every day that we don’t even notice on a conscious level.
Augmented Reality
8th September 2009Revolution looks at 10 brand examples of Augmented Reality in action and analyses each entry’s successes and short-comings.





