Author Archive

Europe has a new #1 browser

4th January 2011

According to a new report from StatCounter, it looks like Firefox has finally beaten IE – 38.11% versus 37.52% respectively – to take the top spot in Europe year-on-year by just half a percentage point.

What’s interesting to note is that the report also suggests Chrome continues its meteoric rise in gaining market share, seemingly continuing to take bites out of both Internet Explorer’s and Firefox’s user base—even whilst those two browsers grapple for the top spot.

It’ll be interesting to see if and when Chrome’s market share levels out over the next few months. With both Internet Explorer 9 and the long-overdue Firefox 4 both set to be released any week now, it could end up being a healthy three-way scrap for users.

Zen & The Art of Coding

24th June 2010

Foreword
Apologies to our regular readers if this comes as a jolt, but I’m going tech in this one…

I’ve been using a new programming technique for markup, known as Zen Coding. It’s a combination of XPath and CSS syntax that greatly speeds up markup generation.

For example, to automatically create the following markup…

    <ul id="nav">
	<li class="tier1"><a href="#" class="tier1"></a></li>
	<li class="tier1"><a href="#" class="tier1"></a></li>
	<li class="tier1"><a href="#" class="tier1"></a></li>
	<li class="tier1"><a href="#" class="tier1"></a></li>
	<li class="tier1"><a href="#" class="tier1"></a></li>
    </ul>

…you need only type the following Zen Coding snippet:

    ul#nav>li.tier1*5>a[href="#"].tier1

It’s a really elegant, streamlined syntax and something I’ve found incredibly useful so far. It doesn’t affect your source code, because it’s just an inline helper in your editor — a bit like auto-complete in Word, or Intellisense in Visual Studio.

The best thing is that Zen Coding is available as an add-on for loads of different programs – on PC and Mac – including 3Sixty’s two favourite code editors:

  • Visual Studio
    via a download from Codeplex
  • Komodo Edit
    go to ToolsAdd-ons and select Zen Coding from the list

You can find out more about Zen Coding over at Smashing Magazine.

Get yourself Kinect’d

14th June 2010

This week sees the return of E3, the Electronic Entertainment Expo — a week-long maelstrom of the latest and greatest videogames and videogame technologies soon to be released to public, usually in time for Christmas.

E3 is set in the heart of downtown Los Angeles and has a fearsome reputation as being one of the most punishing of any technology industry events. But E3 can also claim to be one of the most defining points of its industry; a fulcrum around which multi-billion dollar businesses time their announcements and officially reveal their latest products.

This year’s E3 is expected to be no different. In fact, this year – after a spell of disappointments, and even the outright cancellation of the show a couple of years back (for a drastic rethink of its format) – promises to show some of the most exciting technology any consumer has yet seen.

Microsoft's new Kinect motion-control peripheral, for Xbox 360 (perviously known as 'Project Natal')

Chief amongst these is Microsoft’s motion-based Project Natal, which has since been officially renamed Kinect. In essence, Kinect is an add-on for the current Microsoft Xbox 360. Inside Kinect are small cameras that detect movement – specifically human movement – in front of the device and relay this back to the Xbox. Games designers can then use this information within their games to change what happens on screen.

Recently, only fairly rudimentary demonstrations have appeared — such as players hopping about in front of their TVs trying to block footballs from entering a goal. But when Microsoft first introduced the original Project Natal prototypes, they demonstrated what appeared to be an incredibly advanced Human-Computer Interaction simulator, called Project Milo.

Project Milo was developed in conjunction with British computer games designer extrodinaire Peter Molyneux, and his team of designers and engineers at Lionhead Studios in Guildford, England. The Project Milo demonstration centred around a computer-generated boy – the titular Milo – with whom the player could converse and interact with simply by standing in front of their TV.

Whilst the ideas captured by Project Milo are certainly exciting, my feeling is that Microsoft Kinect isn’t going to provide these sorts of experiences for the consumer outside of PR videos and carefully controlled press demonstrations. But that’s not to say it won’t happen, or that it won’t be fun however Kinect eventually plays in your living room.

Nintendo Wii has been a massive success, despite the arguably shallow and disposable nature of the vast majority of its software. The reason for this success is simplicity; Wii still relies on a controller, but this controller is no more intimidating than your average stick. And everyone knows how to play hundreds of games with a humble stick.

Kinect is a glimpse perhaps one or two steps further down the same road; removing the stick entirely and instead making the player the controller, making virtual play feel more natural and tangible, and hopefully dropping further barriers to enjoying video games to yet more people in the same way Nintendo did with Wii.

Whilst the inevitable, eye-rolling Minority Report parallelisms abound, it’s not a stretch to say Kinect won’t provide this high-fidelity interaction. But it does bring a technology that everyone can understand a little bit closer. It’s certainly going to be the talk of E3 at any rate.

Begrudging the hype

10th June 2010

At 3Sixty, we’ve each been taking turns to bring one of the new iPads home and put it through its paces. What’s apparent, from my evening with the new Apple device, is the hype is – rather annoyingly – entirely worthwhile.

Eloise (7), Thom (3) and Emily (5) get their first look at the iPad.

My children tried it first and were captivated by the huge screen and tactile interface. Tilting the unit to steer around a race track in 3D, or flicking licorice torpedoes about for the dodo and his friends in Atomic Antelope’s Alice in Wonderland. In short, they adored it, and it was difficult to finally pack them off to bed after half-an-hour’s exploration and discovery.

The other people I really wanted to try the iPad were my 60+ in-laws, who live just… next… door…

Anyway! Being “the only geek in the village,” so to speak, means you get lumbered with tech support for the entire family and surrounding area. Now, my in-laws are pretty good with a computer, all things considered, but they certainly don’t enjoy the process of using one. (You can probably guess the operating system…)

Not so with the iPad — something I fully expected as soon as the rumours about Apple’s planned “iSlate” began circulating many months ago. I have never seen either of my in-laws smile when using a piece of technology, but they were equally as smitten with the iPad as my kids.

They loved the huge, pin-sharp screen, as well as the way the device feels in your hands; not a single utterance of “heavier than I expected” was heard.

However it’s also worth pointing out that my in-laws very quickly recognised the iPad isn’t an all-singing, all-dancing replacement for their current laptop; quite far from it, in fact. They can’t load their photos onto it easily, nor their music. They can’t watch films on it without a lot of manual faffing around on a separate machine before-hand — not likely to happen with two people enjoying their retirement.

Let’s be honest; the process of having to plug things into other things, make sure they’re talking to each other by whatever mystical, opaque process is necessary, then find and literally drag a long list of serial numbered files across this connection still isn’t as easy as it should be, regardless of how highly Apple thinks of its iTunes software.

But the fact remains that the iPad has really captured the imagination of the whole gamut of computer users. Would I have one? No. But then I already have a desktop, a laptop, a netbook, an Xbox 360, a Wii, an iPod nano and an excellent Android phone to keep me connected and entertained whenever and wherever I want.

Would my in-laws want one, though? Yes, I think they might.  And I’m still certain it would be an excellent fit, once they get used to the media-related shenanigans.

Context is king

19th March 2010

There is a wave coming. The crazy kids and plucky start-ups at SXSW this year were already experimenting with riding it. And if you’re a business that interacts with the public on a regular basis, you better be ready for it.

Social media is coming. Yes, I know we’ve all banged on about “social media” from the point of view of sticking a couple of videos up on YouTube and calling that a strategy. But it’s not. That’s standing at the back of the room, waving your hands in the air in a desperate attempt to get people to look at what you want them to look at, not what they’re interested in.

No, the real “social” in social media is context. Where is your customer now? What are they doing? If they’re talking about your business, chances are they’re on your premises right at this moment or very close by. And they’re probably talking about your business with other like-minded customers, or reading what others have written about the way you operate.

Now, as a business, you have two choices. You can carry on pretending people don’t talk to each other, don’t share their opinions in public, and don’t write about you either in plain sight or behind gated communities. And you can carry on putting up carefully edited, business-curated puff pieces near totally irrelevant to the people who actually spend the money and make you profitable. Or you can roll up your sleeves, abandon your cave painting-based approach to customer service and actually get stuck; “join the conversation!” as it were.

If your business deals with the public, people are writing about you – right now – on Twitter, on Gowalla, foursquare, Facebook, YouTube, MySpace—everywhere, across networks with massive reach, each made up of a bewildering number of participants. And chances are they’re probably on your premises as they’re doing it, too. You need to meet them; they’re smart, passionate people. And they want to meet you. They want to use your business, take advantage of what you can offer them, whether out of choice (for pleasure) or out of obligation (for work).

The point is you can’t stop people talking about your business, you can’t prevent people from writing something about how you choose to treat your customers, for better or for worse. It’s out there, and with mobile, location-based services such as Gowalla and foursquare set to explode in use – as well as Facebook gearing up to offer a similar mechanism for its 400 million active users very shortly – it’s only going to get much worse for you.

Or is it much, much better? As a business, that’s entirely up to you.

Going local

17th February 2010

The Guardian has today started its planned experiment to dabble in reporting regionalised, local news events.

Beginning with Guardian Leeds – and with Cardiff and Edinburgh versions also launching imminently – Guardian Local will feature news stories as well as guest opinion pieces from around the target area.

What with Newspaper Club already drawing massive interest from all over the web, it seems the demand for news hasn’t diminished, as media tycoons of yore would have you otherwise believe.  If anything, demand appears to be increasing, but in parallel with the need for richer, more tightly focussed and easily-consumed information.

Do you have a Flavor?

5th February 2010

Flavors.me is a new social media aggregator, that lets you collect your identities and output from a range of common networks and show them all in one place.

Not very exciting or unusual, in and of itself.  But what makes Flavors a bit special is the really simple, attractive interfaces you can create using it – think “interactive business card,” but certainly more fun!

We’ve been tinkering with it at 3Sixty this morning, using the invite code heat.

Decorating the tree

11th December 2009

“And so this is Christmas, and what have we done?”  Quite a bit as it happens…

This year, 3Sixty wanted to do something a bit special for Christmas.  Something simple, quick to use and that everyone could interact with and enjoy. And the best way to achieve all of this? Social media.

Now, whilst some of you will be as sick of hearing the term as you will be of turkey on the 4th of January, it’s had an undeniable impact on all areas of life this year.  From news reporting to charity work and brand interaction, social media has propelled itself far beyond even the lofty heights of 2008′s digitally connected ambitions.

So we thought we’d do something to celebrate this, but something that would also fit the season.  The idea we came up with was the Twitmas Tree.  Anyone can post a message (or “wish” as we like to call them) on the tree and everyone else can read it.

But going a step further, we wanted the Twitmas Tree to be something people could embrace and truly make their own.  So we devised a way for the Twitmas Tree to interact with your Facebook account.  Any time one of your friends sends you a Twitmas Tree wish on Twitter, it’ll appear in your Facebook stream too.  Lovely.

We’re really proud of the Twitmas Tree and hope the web at large enjoys it this Christmas. At less than 24hrs old we’ve had almost 200 wishes posted already, in languages ranging from English to Dutch, Swedish and Spanish.  We hope you like it too.

Merry Christmas.

BBC’s Big Personality Test

24th November 2009

The BBC has launched a new online questionnaire as part of their on-going Child of Our Time experiment.

What’s most interesting about this test is the results; rather than leaving you with paragraphs of dry analysis to read, the BBC site actually explains your results via a sequence of personalised videos.

It’s a really engaging way to relate interesting information that typically ends up relegated to a big stream of boring text.

Stopping leaks

12th November 2009

Highly touted new Folk-Rock super group Them Crooked Vultures are embracing social media to give their fans exactly what they want: the whole of their new album for free before it’s even in the shops.

Them Crooked Vultures performing on stage

Them Crooked Vultures, comprising Dave Grohl (Nirvana, Foo Fighters), Josh Homme (Queens of the Stone Age) and John Paul Jones (Led Zeppelin).

Given how bands like Metallica and U2 have railed time and again (unsuccessfully) against file sharing and “leaked” releases of their forth-coming albums, it’s a smart move on Them Crooked Vultures’ part to beat so-called pirates to the punch themselves.

This on-going embrace of social media and file sharing – to short-cut perceived theft in the music industry – seems to be a continuing trend for a growing number of high profile musicians. What will be telling is how these legitimised pre-releases translate into cash sales, something many traditional, anti-piracy-obsessed media institutions (such as the RIAA) still hotly contest as being viable at all for artists.


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