Found this post on Hugh Garys’ site (which I really like). The idea that little things make a big difference chimes nicely with how we feel at 3Sixty.
Author Archive
What will make peoples lives just a little bit better?
24th August 2010What motivates us?
22nd June 2010Surprising conclusions and wonderfully illustrated. Almost hipnotic.
Time magazine reinvents the magazine
11th June 2010The already impressive TIme magazine designed for tablets is improving. If I were a magazine editor I’d be very excited right now.
Sports Illustrated Magazine – HTML5
20th May 2010A collaboration between TWF, Google, and SI for the Google I/O 2010 Keynote Presentation. This is very exciting.
ACDC Vs Iron Man 2 – Architectural Projection Mapping on Rochester Castle
6th May 2010On the site of a thousand years of violent history, ACDC were pitted against Iron Man in a ground breaking architectural projection mapping project. The front facade of the Great Keep at Rochester Castle, was brought to life using the latest in 3D animation techniques. This onslaught of the senses, saw the castle confront it’s ultimate challenge. Warping, morphing, spewing and collapsing before the audiences eyes. Let there be rock!
Apple launches iAD
9th April 2010Apple Launches iAd: Masks A Bigger Problem For Marketers
…marketers, do you believe that buying ads on the iAd platform with solve your marketing problem? It won’t. As a marketer, you need to be the “app” not the ad. The app is what everyone downloads, talks about, and interacts with. The ad is the thing that gets in the way of of the fun. Which would you rather be?
Fascinating read, and I completely agree.
Design Ethos of Dieter Rams
9th April 2010A principled designer and the epitome of ‘elegant simplicity’.
Tim Berners-Lee on Open & Linked Data
8th April 2010Found this on a great data visualization site.
In 2010 Tim Berners-Lee returned to TED to follow up his great speech about open and linked data from 2009. At this years conference Sir Berners-Lee presented some of the results that sprouted from open data.
As usual Tims presentation is very passionate about the subject and he shares his vision of the future of the web in an understandable manner. If you haven’t already seen the videos of the presentation I recommend doing so.
Very powerful ideas here:
Web typography with CSS3
23rd March 2010I found this Slideshare presentation on web fonts and because I believe it’s going to be a huge deal next year:
Back from SxSW
22nd March 2010
It’s great to be back after an exhausting but fun week. Pete, Laura and I are really excited by everything we saw and heard.
For me the interesting things have been:
The importance of social media. I met a chap called Jason, who’s only job at a local Austin bank was to blog and tweet, partly customer service, partly branding. A really nice touch was that I hadn’t realised the hotel we stayed in, (The Sheraton), had been following my tweets and tweeted me last night to say ‘You’ll be missed. See you next year! Travel safely’.
Behavioural economics: Books like Nudge, Predictably Irrational. Etc. Were repeatedly referenced and several examples of how this type of insight had steered designs was everywhere.
Mobile apps and Geo location: 2010 appears to be the year that this is really going to take off. One great example was by the developer of ShopSavvy He can tell advertisers to the second, when and where someone is looking at a product. This allows them to push a relevant ad, either for that product, (like a 10% off voucher), to nudge them to buy. Or for a competitors product.
CSS3 + HTML 5 + web fonts: Microsoft explorer 9 is going to support them too, so expect dramatic changes to the online experience over the next 12 months. Very exciting.
Pete Fairhurst
Jonathan Waring
Andrew Arnott
Chris Thurling
Iwein Dekoninck
Matt French
Kate Thorpe
Laura Fletcher
Dave North
Bonny Colville-Hyde
Nick Raven
