What 3Sixty Knows…

We have been talking a lot about what we could do to make our new 3Sixty website useful.For me, well written, interesting and original content is the most useful thing you can give away.

There are a couple of blogs I read every day (Seth Godin & 37Signals). The reason I keep going back is because I know that every day there’ll be two or three new bits of original thought, and at least one of them I’ll really want to read.

Most content online, especially in social media, is easy content. It is either not original (linking to something you’ve see or read for example), or not interesting (Gowalla / Foursquare anyone?).

Writing original content is hard. Writing original content regularly, strikes me as easier. They say writing is a muscle, the more you write, the more you’ll be able to write. Writing forces you to think and engage deeply with an idea. This engagement sparks off new ideas that make for interesting content. Finding well written pieces is like finding a needle in a haystack. Writing well is hard.

I think doing the hard stuff is a really good way to show what you’re made of. It’s a fantastic differentiator for an agency because, let’s face it, agencies can’t differentiate on personality or price anymore.