What 3Sixty Knows…

“And so this is Christmas, and what have we done?”  Quite a bit as it happens…

This year, 3Sixty wanted to do something a bit special for Christmas.  Something simple, quick to use and that everyone could interact with and enjoy. And the best way to achieve all of this? Social media.

Now, whilst some of you will be as sick of hearing the term as you will be of turkey on the 4th of January, it’s had an undeniable impact on all areas of life this year.  From news reporting to charity work and brand interaction, social media has propelled itself far beyond even the lofty heights of 2008′s digitally connected ambitions.

So we thought we’d do something to celebrate this, but something that would also fit the season.  The idea we came up with was the Twitmas Tree.  Anyone can post a message (or “wish” as we like to call them) on the tree and everyone else can read it.

But going a step further, we wanted the Twitmas Tree to be something people could embrace and truly make their own.  So we devised a way for the Twitmas Tree to interact with your Facebook account.  Any time one of your friends sends you a Twitmas Tree wish on Twitter, it’ll appear in your Facebook stream too.  Lovely.

We’re really proud of the Twitmas Tree and hope the web at large enjoys it this Christmas. At less than 24hrs old we’ve had almost 200 wishes posted already, in languages ranging from English to Dutch, Swedish and Spanish.  We hope you like it too.

Merry Christmas.

This entry was posted on 11th December 2009 at 9:38 am and is filed under Branding, Design, Flash, Programming, Social Media, Social networking, Twitter, User Experience, Viral marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.