The latest poster and press campaign for Dixons by M&C Saatchi is in the tradition of the great work done by the likes of David Abbott for the Economist. It’s simple, beautifully executed and clearly based on a great bit of consumer insight from M&C’s planning team and the creative department have done them proud with a brilliant idea. Old fashioned advertising at its best…if ad agencies can produce work of this standard then to bastardise Mark Twain “reports of their death have been greatly exaggerated”. Will be interesting to see how effective the campaign turns out to be. Presumably it will be fairly easy to measure as the call to action is driving customers to the Dixons website.
